Bluefish

Well-funded enterprise GEO platform for Fortune 500 brand visibility across AI assistants.

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Quick answer

Bluefish is an enterprise GEO ('agentic marketing') platform helping Fortune 500 brands manage visibility across ChatGPT, Amazon Rufus and other AI assistants. It has raised $68M total, including a $43M Series B (April 2026, Threshold Ventures/NEA), with reported customers including Adidas, American Express, Hearst, LVMH and Ulta Beauty. Pricing is fully custom and sales-led.

Last verified: 2026-10-05

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Pricing has not been independently confirmed against the current vendor site. Treat these figures as provisional and confirm plans directly before buying.

Pros

  • ✓ Well-funded: $68M total raised, including a $43M Series B (Threshold Ventures/NEA co-led, April 2026)
  • ✓ Reports roughly 10% of the Fortune 500 running on its platform, with named customers including Adidas, American Express, Hearst, LVMH and Ulta Beauty
  • ✓ Positions as an 'agentic marketing' / GEO platform tying AI-assistant visibility (ChatGPT, Amazon Rufus) to enterprise brand and commerce outcomes

Cons

  • ✕ No public pricing — the pricing page reportedly 404s, no free tier or self-serve trial; every CTA routes to a demo request
  • ✕ New addition to this site; not yet independently confirmed beyond funding/press coverage
  • ✕ Enterprise-only positioning, unlike self-serve GEO-native trackers such as Peec AI or Otterly.AI

Pricing

PlanListed USD / monthNotes
EnterpriseCustom

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sales-led; request a vendor quote

Our take: Official homepage https://www.bluefishai.com/ reached on 2026-11-02 and confirms monitoring, optimization and measurement suites with demo-led access. No public paid amount confirmed; removed third-party contract/implementation estimates. Older funding/customer statements were not reverified, so their verification date is unchanged.

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Frequently asked questions

How much does Bluefish cost?

Bluefish: Custom pricing. Confirm scope and payment terms. Confirm original currency, limits and the current offer with the vendor.

Who is Bluefish best for?

Enterprise brands wanting a well-funded, Fortune-500-proven GEO/agentic-marketing platform, with pricing handled entirely via sales.

Is Bluefish good for GEO / AI-search visibility?

Bluefish is an enterprise GEO ('agentic marketing') platform helping Fortune 500 brands manage visibility across ChatGPT, Amazon Rufus and other AI assistants. It has raised $68M total, including a $43M Series B (April 2026, Threshold Ventures/NEA), with reported customers including Adidas, American Express, Hearst, LVMH and Ulta Beauty. Pricing is fully custom and sales-led.