Scrunch
Enterprise AEO/GEO suite — now backed by Sitecore.
Scrunch (formerly Scrunch AI, acquired by Sitecore for about $225M in June 2026) is an enterprise AEO/GEO suite offering crawler analytics, audience personas and page audits. Self-serve plans start at $250/mo and cover four AI engines; all nine engines plus SSO are reserved for the Enterprise tier.
Last verified: 2026-09-14
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Pros
- ✓ Strong AEO suite: crawler analytics, personas, page audits, gap analysis
- ✓ Now Sitecore-backed (acquired ~$225M, June 2026) — stability + DXP integration
- ✓ 7-day free trial, no card
Cons
- ✕ Renamed from 'Scrunch AI' → 'Scrunch' post-acquisition (pricing has now held steady across 4 consecutive verification cycles)
- ✕ Higher entry ($250+); cheaper tiers cover only 4 engines; no public affiliate
Pricing
| Plan | Monthly (USD) | Notes |
|---|---|---|
| Starter | $250 | $300/mo monthly; 3 users, 350 prompts; 4 AI engines |
| Growth | $417 | $500/mo monthly; 5 users, 700 prompts |
| Enterprise | Custom | custom; all 9 engines, SAML/OIDC, Data API |
Our take: Acquired by Sitecore (~$225M, closed June 3 2026, confirmed by Bloomberg, CMSWire, PRNewswire and Sitecore's own newsroom) and rebranded from 'Scrunch AI' to 'Scrunch'; scrunchai.com now 301-redirects to scrunch.com, and both companies state Scrunch continues operating as a standalone platform. Pricing/packaging has now held steady across 4 consecutive verification cycles: Starter $250/mo annual (3 users, 350 prompts, 4 engines), Growth $417/mo annual (5 users, 700 prompts), extra seats $25/mo, Enterprise custom (all 9 engines, SSO, Data API). Still not confirmed via a direct vendor fetch (blocked from this environment), but sustained cross-source agreement supports keeping verified: true.
Ready to try Scrunch?
Plans start around $250/mo. Confirm the latest pricing on their site.
Frequently asked questions
How much does Scrunch cost?
Scrunch starts at about $250/mo. Confirm current pricing on their site.
Who is Scrunch best for?
Enterprise brands and agencies wanting comprehensive AEO with crawler analytics.
Is Scrunch good for GEO / AI-search visibility?
Scrunch (formerly Scrunch AI, acquired by Sitecore for about $225M in June 2026) is an enterprise AEO/GEO suite offering crawler analytics, audience personas and page audits. Self-serve plans start at $250/mo and cover four AI engines; all nine engines plus SSO are reserved for the Enterprise tier.