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Scrunch

Enterprise AEO/GEO suite — now backed by Sitecore.

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Quick answer

Scrunch (formerly Scrunch AI, acquired by Sitecore for about $225M in June 2026) is an enterprise AEO/GEO suite offering crawler analytics, audience personas and page audits. Self-serve plans start at $250/mo and cover four AI engines; all nine engines plus SSO are reserved for the Enterprise tier.

Last verified: 2026-08-05

Pros

  • Strong AEO suite: crawler analytics, personas, page audits, gap analysis
  • Now Sitecore-backed (acquired ~$225M, June 2026) — stability + DXP integration
  • 7-day free trial, no card

Cons

  • Renamed from 'Scrunch AI' → 'Scrunch' post-acquisition
  • Higher entry ($250+); cheaper tiers cover only 4 engines; no public affiliate

Pricing

PlanMonthly (USD)Notes
Starter$250$300/mo monthly; 3 users, 350 prompts; 4 AI engines
Growth$417$500/mo monthly; 5 users, 700 prompts
EnterpriseCustomcustom; all 9 engines, SAML/OIDC, Data API

Our take: Acquired by Sitecore (~$225M, June 2026) and rebranded from 'Scrunch AI'; scrunchai.com now redirects to scrunch.com.

Frequently asked questions

How much does Scrunch cost?

Scrunch starts at about $250/mo. Confirm current pricing on their site.

Who is Scrunch best for?

Enterprise brands and agencies wanting comprehensive AEO with crawler analytics.

Is Scrunch good for GEO / AI-search visibility?

Scrunch (formerly Scrunch AI, acquired by Sitecore for about $225M in June 2026) is an enterprise AEO/GEO suite offering crawler analytics, audience personas and page audits. Self-serve plans start at $250/mo and cover four AI engines; all nine engines plus SSO are reserved for the Enterprise tier.