Semrush
The all-in-one SEO suite, now with AI-search + MCP bundled in.
Semrush is the most complete all-in-one SEO suite, now bundling AI-search visibility and MCP access into its 2026 plans. It has a free tier and paid plans from about $117/mo (billed annually). Its dataset is unmatched, though its AI-search depth is broader and less specialized than GEO-native tools.
Last verified: 2026-08-05
Pros
- ✓ Most complete all-in-one SEO suite; AI toolkit + MCP now bundled
- ✓ Free tier + unmatched dataset and market ubiquity
- ✓ One of the strongest-paying affiliate programs in the category
Cons
- ✕ 2026 plan restructure makes pricing confusing; add-ons stack up
- ✕ AI-search depth is broad but less specialized than GEO-native tools
Pricing
| Plan | Monthly (USD) | Notes |
|---|---|---|
| Free | Free | 1 project, limited reports |
| SEO | $117 | annual-effective (higher monthly); 5 sites, 500 keywords |
| Starter | $165 | annual-effective; adds MCP + 50 AI prompts |
| Pro+ | $248 | annual-effective; 15 sites, 100 AI prompts |
| Advanced | $456 | annual-effective; 40 sites, 200 AI prompts |
| Enterprise | Custom | custom; full LLM coverage |
Our take: The 2026 plans (SEO/Starter/Pro+/Advanced) bundle an AI toolkit + MCP access; a free tier is still available.
Frequently asked questions
How much does Semrush cost?
Semrush has a free tier; paid plans add more usage and features.
Who is Semrush best for?
Established SEO teams wanting one platform for classic SEO plus AI-search.
Is Semrush good for GEO / AI-search visibility?
Semrush is the most complete all-in-one SEO suite, now bundling AI-search visibility and MCP access into its 2026 plans. It has a free tier and paid plans from about $117/mo (billed annually). Its dataset is unmatched, though its AI-search depth is broader and less specialized than GEO-native tools.